Meet Grad

Grad is the mark behind our mission, Faster Insights.

In math, grad (∇) points in the direction of steepest increase.

In data science, learning systems improve by applying to error. Start with a guess, follow the gradient descent, and adjust weights to reduce error.

That is also how we think about the Analytics Experience. Start with a business question, use AI-Assisted Analytics to narrow the search, and hand people Fast Insights they can act on.

So we made grad our mark. Relatable. Nerdy (∇). Aesthetic.

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